Organic fruits, vegetables and potatoes: developing supply, boosting demand

Presented by Olivier Masbou, Journalist and Dany La Noé, Interbio Occitanie

Fresh fruits and vegetables are in second place among organic products consumed in France, behind grocery products and ahead of dairy products. They represent 17% of organic products sales, and generate just over 2 billion euros in turnover. For some time now, like other organic sectors, we have observed a slowdown in market growth. And this in a context where production is developing. Is there a risk of stalling? How can the organic sector organize itself to continue to develop the offer while boosting consumption?