medFEL breakingnews – episode 11

January 3, 2025

+10% exhibitors, first speakers revealed, and a special guest on medEMPLOI!

Less than 4 months to go until its 15th edition, the leading Fruits and Vegetables trade show is gearing up under the best of circumstances!

Here’s everything you need to know.

+10% exhibitors to date compared to 2024

Sales are in full swing: there are already +10% exhibitors who have chosen to join this year’s edition compared to the previous one. This edition is shaping up to be fruitful, with the presence of new exhibitors: PSB PRODUCCION VEGETAL, GENUINE COCONUT, PÉPINIÈRES CROS VIGUIER, and many more.

We welcome them to the medFEL journey!

Discover the full list of exhibitors

medEMPLOI: the workshop program is being prepared

For the third consecutive year, medFEL will also be the key professional event for the sector with its medEMPLOI program, in partnership with the Federation of Fruits and Vegetables of Occitanie.

We revealed the partnership with France Travail in the last News.

We are now excited to announce that we can count on the presence of Léo Bernard, recruitment trainer and co-founder of Blendy. Formerly a recruiter and HR professional in large companies and startups, he is now the host of the Tam Tam podcast and an expert at the Welcome to The Jungle Lab. We can’t wait to share his expertise with you to help you find your talents!

Discover the full 2025 medEMPLOI workshop program on Thursday 24 April:

👉 10h-10h20 : Focus on 2 hot jobs – Culture Manager and Buyer : Current situation and opportunities

👉 10h20-10h35 : Meeting your needs to find your talent – Crop manager and buyer, training and financing

👉 10h35-10h50 : A recruitment target to broaden – The feminization of agricultural professions

👉 10h50-11h05 : Employer branding, enhance your social commitment with the label : “HANDIWE”

More information on medEMPLOI

First speakers revealed

MedFEL’s value proposition also includes conferences on the sector’s challenges. Over 2 days, medFEL 2025 will offer a program focused on the commitment of the fruits and vegetables sector to sustainable development goals.

Several speakers have already confirmed their participation:

👉 Bertrand Chaveron, President of Bio Frais, will speak at the conference ‘Organic Sector: What is the impact of new retail concepts?’

👉 Marc-Henri Blarel, CEO of Fruits de Valeur, consultant, Cécilia Céleyrette, Deputy Director of Sector Strategy at Interfel, and Philippe Fort, Sales and Marketing Director at Rougeline, will speak at the conference ‘The Label Jungle: Obligation or Real Promotion?’

👉 Gérard Gillet, Director of Saint-Mamet Distribution, and Philippe Lefebvre, Head of the Agro Mousquetaires sector, will speak at the conference ‘Processing : developing French origin in processed F&V

Discover the full Agora programme