medFLOR 2023

The new BtoB sector of 100% committed players in the cut flower sector, at medFEL, the essential meeting for the Fruit and Vegetable sector.

Our ambition ?

Like medFEL, this new offer claims a specific positioning in the circuit of professional meetings in Europe: a business show, compact, efficient, oriented sourcing. medFLOR echoes consumer trends, marked by purchases of labeled flowers, grown without pesticides, in an eco-responsible approach.


  • 1,500 professional visitors expected and targeted
  • A village of 30 significant exhibitors in the sector


  • 4000 qualified visitors
  • 230 exhibitors

An event dedicated to professionals
Producers, wholesalers, institutions, buyers, mass distribution, florists and industry professionals…

Why medFLOR?

  • The enthusiasm of consumers for the purchase of eco-responsible flowers is increasingly marked: specialized distribution, wholesalers and mass distribution are obliged to offer these products and display the origin and the ad hoc labels.
  • The “100% committed players” positioning of medFEL and medFLOR expresses a current need for the development of these two sectors.
  • It is THE meeting place for meeting buyers, large retailers, import-export companies and local players.
  • Integrating the medFLOR sector into the medFEL show means benefiting from its visibility, in the heart of a dynamic production region.


Do you want to exhibit at medFLOR?

For 2 days, ensure the visibility of your products and your eco-responsible approaches to retail buyers. Expand your business with new contacts and enrich your client portfolio.

> Ask for your admission file to the medFLOR sector!