The FEL’INNOV Challenge is a competition for solutions that aim to improve the performance of farming activities and fruit and vegetable firms. Each candidate has 3 minutes to pitch their solution to a judging panel made up of experts and scientists.

This event, which will take place during the show, sets out to place innovation at the heart of the fruit & vegetable sector and thus help to bring about the convergence of the supply of innovative solutions with demand.


2021 theme: Innovation with positive environmental impact in the fruit and vegetable sector

6 key focuses:

  • Varietal innovations (resistance to disease and climate change)

  • Reduction of field inputs

  • Water or energy saving solutions at the plot and at the station

  • Eco-designed, biobased and / or biodegradable packaging

  • Recovery of co-products, waste and sorting differences

  • Logistics solutions (conservation, storage, transport) and new distribution

Register now!

You could win a free booth at medFEL 2021.

Why participate:

  • The opportunity of a free exhibition through the provision of a space for the winners to receive the press and prospects throughout the day of the challenge

  • A free forum for all medFEL visitors 54 countries represented by 6,000 professional visitors from the fruit and vegetable sector

  • A presence in the medFEL 2021 program given to all visitors, and visibility on the show website

  • A dedicated push mailing for the event to qualified prospects among the medFEL visitors

  • Each candidate leaves with their video pitch – mounted by a professional – a real advertising tool to promote their solution

Applications will be open soon.

Rediscover the 2019 winners