Over 5 000 international buyers: Medium Size Large Scale Retail Distribution, Importers / Re-exporters, Trading Groups, Wholesalers, Canteen & Catering Services and Suppliers Retailers, Brokers, Transport and Logistics Policy Makers, Refrigerated and Frozen Food Storage Suppliers. => VIP buyers registered in Medfel 2011
	The market: Considered to be "The Garden of Europe", the Mediterranean rim represents in itself: 20% of the world fruit production and 15% of the world vegetable production. 74% of the Community fruit production and 66% of the vegetable production (provided by the five main Mediterranean agricultural territories). The European Union is the 2nd Fruit & Vegetable world exporter and the 1st importer.
	Targeted countries in 2012 :
	Algeria Argentina Austria Belgium / Luxembourg Brazil Bulgaria Canada China / Hong Kong Danemark Egypt	France Germany Great-Britain Hungary Iceland Ireland Israel Italy Japan Lebanon Malaysia / Singapore	Malaysia / Singapore Morocco Norway Netherlands Poland Portugal Romania Russia Slovakia Slovenia Spain	Sweden Switzerland Tunisia Turkia United Arab Emirates United States

Visitors testimonials

• “The VIP programme is very well planned and organised; I was able to establish new business contacts…”
  Fadi AYLOUSH Fruit Line Trading - United Arab Emirates

• “medFEL gave me a chance to meet partners from countries that do not usually take part in trade fairs. We are able to make better use of discussion time than at other fairs.”
  Martin BALCELLS Total Produce Nordic - Denmark

• “medFEL is a very interesting concept, providing an opportunity to build new contacts to develop transport solutions by facilitating win/win relations between the different players…”
  Eric MOLINA - Carrefour - France

• “As a fruit and vegetable importer for Algeria, I took part in the business convention and established some good contacts, particularly with apple and peach suppliers. I am most satisfied and I also discovered the Saint Charles platform; a very good trade fair”
  Kouider Bouterou - COLD STORE - Algeria

• “Like last year, the meetings were fruitful and the organisation met the organisers’ ambitions. In addition to the prearranged meetings, I had numerous discussions in the aisles and at the “relaxation” stands. It was an opportunity to get up to date with the year’s business and to identify new ways forward”
  Liliane Peytier - PRONATURA - France

• "A very well organised trade fair; it was very informative, giving even small producers the opportunity to work with the British market"
  Craig BUTTRESS - Pauley's (Groupe BRAKES) - United Kingdom

• “The fair hit the target. I ask for Citrus, Apples and appreciate the role of planning in the success of the meetings (approximately 20)”
  Mohammed Salah Ouzdamir, TAMIMI Company - Kingdom of Saudi Arabia

• “A big thank-you for the welcome, the organisation and the professionalism; my visit to Medfel was a very interesting and positive experience. I was looking for apples, pears, peaches, nectarines, apricots and grapes to import into Saudi Arabia. The presence of transport and logistics companies gives the trade fair the complementarity that it needs for its business”
  Kamel Berriche, Carrefour Express Al Salam - Kingdom of Saudi Arabia