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Review of previous editions

2016: Salad is the star

  • Salad is the star: over 29 salad professionals, two conferences specially dedicated to the product and a dedicated pavilion.
  • 6122 visitors (i.e. an extra 5% when compared to the visitors in 2014)
  • medFEL's hallmark: B2B meetings organised between producers and buyers from 54 countries were one again a resounding success
  • The organic sector is increasingly represented with 49 companies
  • 246 exhibitors with over 30 transport and logistics companies and over 42 technical service providers
  • Over  100 VIP international buyers from all four corners of the globe, including Algeria, Germany, Saudi Arabia, Austria, Bahrain, Belgium, Brazil, Canada, Colombia, the UAE, Spain, Israel, Italy, Kuwait, Netherlands, Portugal, Qatar, Sweden and the Czech Republic
  • 13 conferences and harvest forecasts led by internationally renowned experts

 

2015: The Apple is the star of our yellow edition

  • The Apple is the star of our yellow edition: over 42 apple professionals, two conferences specially dedicated to the product and a pavilion presenting every imported and exported apple variety.
  • 5855 visitors (i.e. an extra 10% when compared to the 5315 visitors in 2014)
  • 1615 foreign visitors (i.e. 27.5%)
  • 5632 B2B meetings organised between producers and buyers (i.e. an extra 29% compared to the 4538 meetings in 2014)
  • Creation and successful launch of the MedFEL Tech gathering more than 50 companies specialising in packaging, graders, fertilisers, seedlings, machines, water treatment, etc.
  • 240 fresh fruit and vegetable producers, transporters and logistics companies from the Mediterranean
  • An increasingly represented organic trade (35 companies)
  • 148 VIP international buyers from around the world including India, Vietnam, Peru, Kenya, the Ivory Coast, Senegal, Tunisia, Bahrain, Dubai, Russia, Germany, Sweden, Denmark, Spain and Portugal
  • 10 conferences and harvest forecasts led by internationally renowned experts

 

2014: GREEN edition with a spotlight on melons and watermelons

  • 5,315 visitor tickets (+10% vs 4,894 in 2013)
  • 241 fresh fruit & vegetable producers, carriers and logistics specialists from the Mediterranean countries
  • More than 4,000 B-to-B meetings organised
  • 107 international VIP buyers from 35 countries worldwide
  • 10 debates and crop forecasts led by internationally-renowned experts
  • 2 new countries of exhibitor: Portugal and Greece
  Click here to see the review video

 

2013: The ORANGE trade fair, featuring Egypt and with the Fruit Citrus in the place of honour, recorded +13% growth in visitor numbers

  • 4,894 visitor tickets, (4,321 in 2012))
  • 225 fresh fruit & vegetable producers, carriers and logistics specialists from the Mediterranean countries
  • 3,840 B-to-B meetings organised
  • 141 international VIP buyers from 40 countries worldwide
  • 13 debates and crop forecasts led by internationally-renowned experts
  • 1 contest for the best promotional work by an exhibitor : 2 laureates ORIGINE CEVENNES and ILIP

 

 2012: Success of the RED edition

  • 4,321 visitor tickets, up 18% on 2011 (3,669)
  • 214 fresh fruit & vegetable producers, carriers and logistics specialists from the Mediterranean countries
  • 3,418 B-to-B meetings organised (compared to 2,964 in 2011, up 15%)
  • 130 international VIP buyers from 36 countries worldwide, including from the southern hemisphere (Argentina, Brazil and Uruguay), who were seeking to dovetail their schedules with those of the northern hemisphere
  • 16 debates and crop forecasts led by internationally-renowned experts
  • 1 contest for the best promotional work by an exhibitor

 

 2011: a third edition highly acclaimed by the profession

  • 3,700 visitors
  • 27% from abroad (38 countries represented)
  • Presence of numerous European delegations of major buyers and importers
  • 83% of visitors staed that Medfel met their expectations
  • 228 exhibitors
  • 34% from abroad
  • 82% of 2011 exhibitors are planning to take part again in 2012
  • Exhibitors praised the quality of both visitors and pre-scheduled meetings.

 

Medfel II punctuated by more than 2000 business meetings!

Medfel, the Euro-Mediterranean fruit and vegetable international business trade fair, which took place in Perpignan on 4th, 5th and 6th May 2010, lived up to expectations and really sealed the deal. Despite the impressive storm on the 1st day, Medfel succeeded in attracting suppliers from throughout the Mediterranean (France, Spain, Italy, Greece, Morocco, Tunisia, Algeria, Egypt etc) to Perpignan, together with buyers from throughout Europe, the Near and Middle East and the North African countries.
In total, visitor numbers recorded for this 2nd Medfel event were 3340 (3231 in 2009), with greater foreign participation, this year accounting for 27% of visitor numbers compared to 21% in 2009. When the event closed, all the participants testified to their great satisfaction and stressed the quality of the commercial exchanges, the professionalism of the visitors and the internationalisation of the trade fair.

 

A 100% business format that generated enthusiasm

With 2100 BtoB meetings organised over the 3 days, by the end of the trade fair the 250 exhibitors had all met high quality buyers representing 35 major international markets. Henri Thorent of ANECOOP explained: “Medfel is a great meeting-place. The group, which encompasses 84 Spanish cooperatives, met managers from major supermarket chains, wholesalers (Rungis, Creno etc) and industrial firms (Bonduelle etc)”; For Antonio Morales Abad of LACOUR S.A.S, which specialises in the import-export of fruit and vegetables and is closely involved in production, “Medfel is important in meeting a wide range of export customers both from Europe and from outside the EEC, as well as well as a representative sample of French customers (supermarket and hypermarket chains, wholesalers etc) – and numerous suppliers”. In turn, Rachid Belanes of APIA-Tunisia stressed that “the Tunisian delegation had traded with more than 25 buyers at prearranged meetings. The opening up of the business convention to all exhibitors had allowed Tunisian exporters and importers (Carrefour Tunisia etc) to establish highly significant commercial contacts”. Lastly, Tamer Fahmi of the Egyptian company JANA stated that he had even been somewhat swamped by requests and meetings with numerous buyers from Russia, Saudi Arabia, Spain and France, and that he would be returning to the next Medfel event.

Among buyers the personal accounts were also very positive. “As a fruit and vegetable importer for Algeria, Kouider Bouterou of COLD STORE established good contacts, including with apple and peach suppliers, in addition to which he discovered the Saint Charles platform. Medfel is a very good trade fair”. In addition to prearranged meetings, Liliane Peytier of PRONATURA had numerous discussions in the aisles and at “rest” stands. “There was a wealth of meetings and the organisation met the ambitions of the organisers. Medfel provided an opportunity to discuss the year’s business and to identify ways forward”. For the buyer Mohammed Salah Ouzdamir of TAMIMI Company (Kingdom of Saudi Arabia), the format involving scheduled meetings proved just as satisfying and the trade fair was particularly well targeted: “the fair hit the target”.

 

 

Medfel, a trade fair of growing importance

The programme of lectures and agoras organised on the TV podium attracted many visitors and journalists, especially the traditional European summer fruit harvest forecasts for peaches, nectarines and apricots, expanded this year to cover melons. Still on the theme of the Euro-Mediterranean, other issues debated were organic farming, food safety, transport costs, the future of the CMO for fruit and vegetables, sustainable development and local trading, with representatives of Italian, Spanish, Portuguese and French retailers, as well as geostrategic challenges, with a contribution by Antoine SFEIR, the journalist, political pundit and Middle East specialist, who was the headline speaker at Medfel 2010.

Over 3 days, Medfel fully played its part and opened up the Mediterranean to the whole world. The companies and players from the fruit and vegetable sector benefited, in the Mediterranean region, from a meeting place devoted to the marketing of fruit and vegetables.
Many of them were already revealing that they would be back in 2011!

  • General Agents: Adhesion Group
    35/37 rue des Abondances - 92513 Boulogne Cedex - France
    Tel: +33 (0)1 41 86 49 52 / Fax: +33 (0)1 46 04 57 61 / Email : This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Press contacts :
    Adhesion Group - Catherine Bourguignon - Tel: +33 (0)1 41 86 41 27 / Email : This email address is being protected from spambots. You need JavaScript enabled to view it.
    Sud de France Export- Laurent Panayoty - Tel : +33 (0)4 99 64 29 30 - Email : This email address is being protected from spambots. You need JavaScript enabled to view it.
  • Contact in region
    Sud de France Export - Chantal Passat
    L'Acropole - 954 avenue Jean Mermoz – 34 000 Montpellier
    Tel : +33 (0)4 99 64 29 20 / Email : This email address is being protected from spambots. You need JavaScript enabled to view it.