10 years of fruits and vegetables in France by medFEL
The international business gathering of the fruit & vegetable sector taking place in France
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FEL'INNOV Challenge

The Fel'Innov Challenge by MedFEL

What exactly is the Fel'Innov Challenge?

The FEL'INNOV Challenge is a contest in the form of speed pitches designed to place innovation at the heart of the sector and align supply of innovative solutions with demand. Each contestant has just 5 minutes, timed with a stopwatch, to demonstrate the added value generated by their own solution. The contest takes centre stage on the medFEL TV podium, in front of a qualified jury composed of experts from the fruit and vegetable sector, scientific experts and the public (buyers attending the trade fair).

  • Do you have a solution to offer?
    Register now for a chance to speed-pitch your innovative solution to improve competitiveness among industry professionals.
  • Are you looking for a solution?
    Make maximum use of your time by garnering a swift set of value-added responses in just minutes!
The FEL'INNOV Challenge by MedFEL


The contest features two themes intended to address challenges facing the fruit and vegetable sector:

"Innovation, from packaging to consumer"

Innovations in packing
New consumption trends
New processing methods
New distribution channels / models
Wednesday 25 April 2018 – 9:45/11:15am

Apply now!

"Innovation from harvesting to packing"

Production: management and monitoring tools etc.
Packing plants: sorting, grading etc.
Supply chain: management tools, traceability etc.
Thursday 26 April 2018 – 9:45/11:15am

Apply now!


The benefits of taking part:
  • A chance to enjoy free exposure in a dedicated area where prize-winners can meet the press and prospective clients throughout the day of the contest.
  • A free advertising forum to make contact with all visitors to MEDFEL: 54 countries represented by 6,000 visiting professionals from across the fruit and vegetable industry
  • High visibility in the regional, national and international press
  • An entry in the MEDFEL 2018 programme distributed to all visitors, along with exposure on the exhibition website
  • A push email highlighting the event sent out to relevant prospects on MEDFEL’s attendee list
  • Each contestant will take away a professionally produced video of their speed pitch - a unique advertising tool to promote their solution


Région Occitanie
Sud de France Développement