10 years of fruits and vegetables in France by medFEL
The international business gathering of the fruit & vegetable sector taking place in France
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Conferences / Animations 2017

Video of Medfel 2017

TV podium sponsorised by:

Plénetude Informatique


Medfel 2017 conferences programme

Tuesday 25 April 2017 - 10:15-11:00am
Opening session: Fresh fruit and vegetables: what destinations best promote France’s export strengths?

France exports 43% of its fresh fruit production (1.3 million tonnes) and 27% of its vegetable output (930,000 tonnes). It is the leading European exporter of ware potatoes (1.6 million tonnes in 2016). How can these markets be bolstered? How can we drive exports and open new markets? What are the strengths of the French export sector?

  • Sébastien ABIS, Associate Research Fellow at IRIS (French Institute for International and Strategic Affairs) and Director of the Club Demeter
  • François LAFITTE, President of Prim'Land
  • Pierre GÉLÉBART, Product manager at Prince de Bretagne
  • Christophe MONNIER, Director of AgroTech Division at Business France.
  • Led by Olivier MASBOU and Bruno CARLHIAN, journalists, SOCOPAG press agency


Tuesday 25 April 2017 - 11:00am-1:00pm
Official opening


Tuesday 25 April 2017 - 2:00-2:45pm
Potato planted area estimates for North-West Europe

For the first time, the NEPG (North-Western European Potato Growers) will present their planted area estimates for potatoes in North-West Europe. The NEPG association covers Europe’s five main producer countries: Germany, Netherlands, Belgium, France and UK.

  • Victor PHAFF, NEPG secretary
  • Alain DEQUEKER, Secretary general of the UNPT (French Potato Producers Union) and member of the NEPG Board.
  • Led by Olivier MASBOU, SOCOPAG press agency


Tuesday 25 April 2017 - 3:00-3:45pm
How should upstream production be structured in order to meet demand generated by scaling up the organic sector?

Strong growth in the sector means that not only will new production facilities be required…but also a reorganisation of the organic product offering in line with SME needs. There are currently several types of organisation: Cooperatives, SME partner associations, OEPB (organic producers’ economic organisations) etc. How do they fit into today’s scaled-up organic production?

  • J. CHARDON, Coop Uni-Vert
  • Michel MOLES, Saveurs du Quercy / Gie Bio 82
  • Led by Patrick MARCOTTE, F&V Project Coordinator at Sud et Bio


Tuesday 25 April 2017 - 4:00-4:45pm
Transporting fruit and vegetables, a key innovation driver within the customer relationship

Logistics plays a key role in the fresh fruit and vegetable industry. New routes are opening up between the two shores of the Mediterranean, and between southern and northern Europe. This new offering also provides solutions to customers.

  • Miguel De SAN JUAN, Sales director Spain at Viia autoroutes ferroviaires (rolling highway routes)
  • Gad BARAK, Vice President Logistics at Mehadrin Israel, a leading player in the EU Fresh Food Corridors initiative
  • Fred Lessing, Traffic flows director at Europe Europol System Hollande, tasked with managing the Cool Train project
  • Aristarco TOMAS, Managing Director of transport group Tomas Expediciones.
  • Led by Bruno CARLHIAN, journalist, SOCOPAG press agency


Wednesday 26 April 2017 - 9:30-11:15am
Challenge FEL’INNOV by medFEL

Innovation will take centre stage at MedFEL, with the very first edition of the Challenge FEL’INNOV by MedFEL, a competition to find solutions designed to improve the performance of farming operations and companies working in the fruit and vegetable sector. View live presentations on the MedFEL TV podium, in a “speed demo” format. A panel of “Fruit and Vegetables” and “scientific” experts will select the most innovative solution presented.

  • Theme 1: Smart agriculture from the field and throughout the logistics chain.
  • Theme 2: Biocontrol and sustainable crop protection.


Wednesday 26 April 2017 - 11:30am-12:15pm
Peaches/Nectarines: 2016 European campaign report and 2017 French harvest forecasts
  • Bruno DARNAUD, Association of French Peach and Nectarine Producer Organisations (France)
  • Javier BASOLS, Chair of the AgriFood Cooperatives' Stone Fruits Group (Spain)
  • Nikos KOULIAMPAS, PDO Velvedos (Greece)
  • Led by: Eric HOSTALNOU, Manager of Roussillon Chamber of Agriculture Fruit and Vegetable Division.
  • Download the harvest forecasts (1)
  • Download the harvest forecasts (2)


Wednesday 26 April 2017 - 12:15-12:45pm
Results of the Challenge FEL’INNOV by medFEL announced


Wednesday 26 April 2017 - 12:45-1:30pm
Analytical surveillance programme for potatoes and their processed products: overview of common contaminants

Presentation outlining the various common contaminants affecting potatoes and their processed products:

  • Pesticides (CIPC, maleic hydrazide, glyphosate etc.)
  • Mint oil and ethylene: two ways of avoiding the use of CIPC
  • Contamination during storage (alkaloids: chaconine, solanine)
  • Metals (lead, cadmium, arsenic): future challenges
  • Microbiology
  • Other contaminants: nitrates, acrylamide
  • Led by Gladys DUPONT, Director of the agency PHYTOCONTROL NIMES, Fanny Collet, South-West branch coordinator at PHYTOCONTROL


Wednesday 26 April 2017 - 2:00-2:45pm
What are the communications challenges facing the organic fruit and vegetable industry?

Apart from the risk posed by pesticides, the key concerns for consumers are freshness, origin and taste of fruit and vegetables. Doubts are also being raised about the production model. What responses can downstream professionals working in the organic F&V sector offer consumers, who are looking for greater transparency and product information? Overall FELBIO organic F&V communications and the marketing strategies employed by companies involved in initial marketing and distribution will be the focus of debate in this round table discussion.

  • Florent GUHL, Director of Agence Bio
  • Emmanuel EICHNER, Alterbio
  • Luc DESCHODT, Auchan
  • Led by Patrick MARCOTTE, F&V Project Coordinator at Sud et Bio


Wednesday 26 April 2017 - 3:00-3:45pm
Production and marketing of Mediterranean early potatoes

France devotes just over 6,000 ha of land to early/new potatoes and harvests more than 100,000 tonnes (147,000 tonnes in 2015). In 2016, it exported 32,000 tonnes of early potatoes (mainly to northern Europe) with imports totalling 11,000 tonnes (Israel, Morocco, Italy etc.). What is the current market and what are the latest developments in early Mediterranean potatoes?

  • André MINGUY, Chair of CNIPT early potato branch (French Potato Industry Association)
  • Samuel SOLANS, a producer from Camargue
  • Gilles BERTRAND, a Roussillon Béa potato producer
  • Benoit BATEMAN, from the Bateman company
  • François HENRI, Terre de France.
  • Led by Olivier MASBOU, SOCOPAG press agency


Wednesday 26 April 2017 - 4:00-4:45pm
European apricot harvest forecast
  • Vincent FAUGIER, Vice-chair of the French Peach and Apricot Producer Organisation and Co-chair of SIPMM Abricots (Joint Industry Apricot First-Stage Marketing Working Group)
  • Sabine ALARY, Co-chair of SIPMM Abricots
  • Elisa MACCHI, Director of CSO Ferrara (Italy)
  • Javier BASOLS, Chair of the Agrifood Cooperatives' Stone Fruits Group (Spain)
  • a representative of Greek producers
  • Led by Eric HOSTALNOU, Manager of Roussillon Chamber of Agriculture Fruit and Vegetable Division.
  • Download the harvest forecasts


Wednesday 26 April 2017 - 5:00-5:45pm
What are the challenges for identification labels?

The concept of official labels identifying quality and origin for agricultural and agrifood products requires these sectors to be properly organised, and plays an important role in regional development. There are real challenges surrounding quality and origin labels… in terms of accessing markets and promoting products, but also in providing a guarantee for consumers.

  • Fatima El Hadad GAUTHIER, CIHEAM (International Centre for Advanced Mediterranean Agronomic Studies)
  • a representative of IRQUALIM
  • Led by Bruno CARLHIAN, journalist, SOCOPAG press agency


Thursday 27 April 2017 - 10:30-11:15am
Production and consumption of Mediterranean ware potatoes

France is the second largest producer and the biggest exporter of ware potatoes in Europe. It exports around Europe, but also to the counties on the southern shores of the Mediterranean. What will the consumption growth be in those countries?

  • Alain MARGUIN, Chair of CNIPT
  • Andrew FOSTER, responsable export Pom’Alliance.
  • Led by Olivier MASBOU, SOCOPAG press agency


Thursday 27 April 2017 - 11:30am-12:15pm
Melon planting forecasts for Morocco / Spain / France
  • Bernard BORREDON and Bernard CHIRON, Co-chairs of AIM
  • Bernard MIOZZO (AIM)
  • Catherine TAUSSIG (APREL)
  • Led by Olivier MASBOU, journalist, SOCOPAG press agency
  • Download the harvest forecasts


Thursday 27 April 2017 - 2:00-4:00pm
Tutti frutti: a feast of fruit and vegetable news

In addition to its traditional crop forecasts, Medfel is introducing a news round-up for other fruit and vegetable sectors.

  • Caroline Granado, Director of AOPn Fraises de France (National Association of Strawberry Producer Organisations)
  • René Reynard, Chair of AOPn Raisin de table (table grapes)
  • Jean Christophe Neyron, Chair of AOP Cerises de France (cherries)
  • Josselin Saint Raymond, Director of ANPP (French National Apple and Pear Association).
  • Led by Olivier Masbou, journalist, SOCOPAG press agency


Medfel 2017 Parallel Events Programme

Tuesday 25 April 2017 - 9:30am-12:30pm
Organic experimentation / INTERFEL (French Fresh Fruit and Vegetable Industry Association) organic committee meeting

Room Canigou


Tuesday 25 April 2017 - 12:30-2:30pm
Légumes de France meeting

Légumes de France, an association affiliated to FNSEA (France's national federation of farmers' unions) which specialises in protecting the interests of vegetable producers, is currently organising a tour of France’s major regions in order to dialogue with local producers. Jacques Rouchaussé - Chair of the federation - will represent the Occitanie region. On the agenda, a presentation by Légumes de France, the initiatives being undertaken by the federation and discussions on topics of interest to local producers.

Room Canigou


Tuesday 25 April 2017 - 1.00pm
Signing of an agreement between the Fédération Fruits et légumes d’Occitanie - Regional Chamber of Agriculture

Sud de France stand


Tuesday 25 April 2017 - 2:30-4:00pm
SAINT CHARLES Quality Approach meeting

Room Canigou


Tuesday 25 April 2017 - 4:00-6:00pm
FELBIO Joint Trade Committee for Occitanie, Nouvelle Aquitaine and Provence Alpes Côte d’Azur

Meeting of SMEs responsible for marketing organic fruit and vegetables in southern France to consider the industry’s dynamic, along with the necessary actions or steps to support this market development. As happens every year at Medfel, the FELBIO Occitanie Committee meeting is open to SMEs from neighbouring regions.

Room Canigou


Wednesday 26 April 2017 - 9:00am-12noon
INTERFEL summer campaigns launch meeting

Room Canigou


Wednesday 26 April 2017 - 11:00am-12noon
Wholesale Markets Federation / UNCGFL (French national union of fruit and vegetable wholesalers) press conference followed by a cocktail

Wholesale markets / UNCGFL stand


Wednesday 26 April 2017 - 12noon-1:00pm
GS1 France - optimising the logistics chain and ensuring reliable food traceability

Room Canigou


Wednesday 26 April 2017 - 12:30-1:00pm
Lunch pavillon SAINT CHARLES



Wednesday 26 April 2017 - 12:30-1:00pm
IRQUALIM (Midi-Pryénées Regional Food Quality Institute) press conference followed by a cocktail



Wednesday 26 April 2017 - 2:30-5:00pm
Meeting of FCD (French Federation of Commerce and Distribution)

Room Canigou


Wednesday 26 April 2017 - 3.00pm
AOP pêches et abricots (French Peach and Apricot APO) press conference and signing of an agreement between CTIFL (French technical joint-trade centre for fruit and vegetables) and the stone fruit experimentation stations

Interfel / AOP pêches et abricots stand


Wednesday 26 April 2017 - 6:00-6:30pm
Crédit Agricole press conference followed by a cocktail



Wednesday 26 April 2017 - 6:00-10:00pm
MedFEL evening event


Thursday 27 April 2017 - 9:00-11:00am
SIPMM meeting

Room Canigou


Thursday 27 April 2017 - 12:30-1:15pm
Cavaillon Melon press conference