AGORAS - PODIUM TV
Wednesday 4th May 2011
| 10:00-11:30am | Official Opening of Fair |
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Display video |
| 11:45-12:30pm | Opening symposium: What does the future hold for the Union for the Mediterranean (UFM)? |
| Since its launch, the Union for the Mediterranean has been experiencing difficulties. Although agriculture is not one of the UFM’s six priorities, it represents one of its most tangible components, particularly in terms of business relationships. This symposium will give us an opportunity to review the latest developments regarding the political construction of the Euro-Mediterranean; the importance of free trade agreements between EU countries and countries on the Southern shores such as Morocco, Turkey, etc.) will also be highlighted. These issues will be examined in the light of the preparation of the 2013 CAP and the question of whether or not to retain the F&V CMO |
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Display video |
| 2:00-2:45pm | European MELON harvest forecast |
| Melon crop forecasts for Morocco / Spain / France. | |
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Display video |
| 3:00-3:45pm | Quality indicators for sustainable Euro-Mediterranean fruit and vegetable production |
| Produce certified by quality indicators responding to the emergence of new market requirements. Are quality indicators sufficient to ensure the promotion and development of Mediterranean fruit and vegetables? | |
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Display video |
| 4:00-4:45pm | Building Strategies for the New Decade |
| Effective integration of NICT into the Supply Chain: striking a balance between growth potential and consumers’ actual expectation! | |
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Display video |
| 5:00-5:45pm | The position of the table grape sector within the European distribution channel |
| What are the demands of the European distribution system, in relation to the table grape sector? Will Euro-Mediterranean countries have a role to play in providing tomorrow’s produce? | |
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Display video |
Thursday 5th May 2011
| 9:45-10:30am | Spotlight on strawberries: innovation driven by the creation of new strawberry varieties |
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The strawberry is a popular fruit, eaten for pleasure. The need to create and select new varieties with a new taste profile, good firmness and colour, tailored to every production region, is an essential challenge for Europe’s regions and gives each region the opportunity to position itself in the market. |
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Display video |
| 10:45-11:30am | The restaurant and catering sector in Europe, a future market for Mediterranean production |
| The proportion of fruit and vegetables consumed in OOH (out of home) catering markets within Europe varies considerably from one country to another. In France, it is estimated to be around 10% of national fruit and vegetable consumption. What are the needs of this specialist distribution channel? How can these products be integrated into the supply chain? Does Mediterranean production have a strong card to play here? | |
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| 11:45-1:00pm | Organic fruit and vegetable production in the Mediterranean: an overview of the main organic Mediterranean products and specific features of production zones |
| Overview of the main organic Mediterranean products grown in the Mediterranean region and specific features of production zones | |
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Display video |
| 2:00-2:45pm | European APRICOT harvest forecast |
| Apricot crop forecasts for Italy / Spain / France / Greece. | |
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Display video |
| 3:00-3:45pm | Spotlight on strawberries: what do we consume and what is the consumer’s view |
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| 4:00-4:45pm | What place is there for fruit and vegetables in the Mediterranean ports? |
| Maritime logistics have become a key element in the distribution of Mediterranean fruit and vegetables. Avocados, tomatoes, dates, melons...fresh produce crosses borders in spite of customs barriers, driven by consumers’ desire to have a wide variety of fruit and vegetables available throughout every season. But are the ports ready to handle this extremely fragile type of freight? | |
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| 5:00-5:45pm | Flonudep*: promoting sustainable development within the tomato sectors |
| The goal of the Flonudep project is to develop a decision-making tool that assesses all aspects of a food sector at the same time in terms of three key factors: environmental sustainability, nutritional quality of produce and socio-economic conditions: The first of these lifecycle analyses (LCA) has been performed in the tomato sector in three countries: Morocco, Turkey and France. | |
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| *The Flonudep project is being steered by the National Research Agency (ANR), European Commission, competitiveness clusters Qualiméditerranée and PEIFL and by Ciheam. |
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Display video |
Friday 6th May 2011
| 9:45-10:30am | Fruit and vegetable trade flows between the two shores of the Mediterranean |
| Citrus fruits, tomatoes, melons, summer fruits, etc., the European Union imports a large quantity of fruit and vegetables from the Mediterranean’s southern shores. But it also sells potatoes, apples, etc. Which fresh fruit and vegetables are traded between the 27 euro-Mediterranean countries? What free trade agreements are in place between the European Union and some of these countries? What obstacles stand in the way of developing this trade? | |
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| 10:45-12:00pm | European PEACH / NECTARINE harvest forecast |
| Peach /nectarine crop forecasts for Italy / Spain / France / Greece. | |
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| 2:00-2:45pm | Air, sea, and rail – What alternatives are there to transport by road? |
| Europe, like all governments, is proclaiming its desire to see goods transited using forms of transport less polluting than HGVs. And yet, the proportion of goods transported by road continues to rise. Over and above this statement of intentions, what are the authorities actually doing? What alternatives are there to road transport; what other schemes are possible and what are the potential drawbacks? | |
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CONFERENCE HALL
Wednesday 4th May 2011
| 2:00-3:15pm | Impact of fresh produce food safety standards on supply chain practices, with a particular focus on e-commerce |
| "Everything is sold online so why not fruit and vegetables too?" Tomatoes, strawberries and courgettes delivered to our fridges with just a few clicks of a mouse? This formula fires the imagination of more than one and many are ready to cross the threshold. One vital condition; that an answer can be found to the following question: How can we comply with food safety standards and guarantee safe food? |
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| 3:30-4:15pm | Reducing the environmental impacts of the fruit and vegetable sector: the Agro-Environmed project |
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Thursday 5th May 2011
| 9:45-12 noon | Mediterranean logistics: the efficiency challenge. In search of competitive advantage. |
| A close look at integrated logistics within the context of fresh Mediterranean produce via a report examining competitive factors and global costs, led by Italian university lecturer and analyst, Luca LANINI. The accounts of three operators within different Mediterranean countries will highlight the sector’s specific issues and demands; the focus will be on the need to improve the freight transport and distribution system in a way that is capable of fulfilling the Mediterranean’s new role within the context of international trade. | |
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| 1:45-3:15pm | Major infrastructure port projects… What strategic position should be adopted if we are to capture fruit and vegetable traffic? |
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| 5:30-6:15pm | Organisation by sector – generating adding value for strawberry producers |
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In the face of highly concentrated distribution and in order to meet consumer expectations, production must be regrouped and reorganised. There are numerous examples demonstrating that where products and countries are organised, they strengthen their position through successful collective strategies. The AOPN Fraise is spearheading this production. |
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Friday 6th May 2011
| 11:45-12:30pm | Focus on pesticide residues in the fruit and vegetable sector. |
| European regulations concerning pesticide residues in foodstuffs are constantly changing. Monitoring programmes are organised every year at national and European levels to take stock of agricultural practices and ensure compliance with EU MRLs. Nowadays, increasingly sophisticated analytical techniques guarantee the reliability of analysis results. Residue testing must be relevant in relation to the matrix to be analysed, and laboratories must have the necessary technical skills. | |
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EVENTS, MEETINGS & WORKING GROUPS
Throughout the 3-day fair
| 9:00am-6:45pm | ‘ INTERFEL presents the Fraich'Attitude’ mobile kitchen | |
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Interfel will introduce its now concept to MEDFEL: the fraîch’attitude mobile kitchen. This is a modular stand for use in workshops and culinary demonstrations intended to demonstrate to young and old alike how to prepare fruit and vegetables in just a few easy steps. Co-funded by FranceAgriMer, the mobile kitchen constitutes an effective tool to attract fruit and vegetables to regional and national trade fairs. Come and discover the fraîch’attitude mobile kitchen and experience all the pleasure of fresh fruit and vegetables by means of simple demonstrations and tasty recipes! | |
Wednesday 4 May 2011
| 9:00am - 6:30pm | CRENO meeting (Loge Artiste room) |
| 10:00am - 11:00am | "Fédération des Fruits et Légumes" meeting (Conference room) |
| 12:00-2:00pm | LUNCH " Signes Officiels de Qualité du Roussillon " (Stand D36N) |
| Les Signes Officiels de Qualité du Roussillon accueilleront le chef Gilles BASCOU du restaurant "les loges du jardin d'aymeric" de l'association les toques blanches qui réalisera des préparations à base d'artichaut du Roussillon (démarche IGP en cours) , de pomme de terre primeur Béa du Roussillon AOC et d'huile d'olive du Roussillon (démarche AOC en cours). Sur le stand seront représentés les syndicats porteurs de ces démarches avec en plus le syndicat qui porte le dossier Abricots Rouge du Roussillon (démarche AOC en cours). Ce stand est réalisé avec le soutien de la chambre d'agriculture du Roussillon, d'agroémergences pole qualité et du conseil général des Pyrénéees-Orientales. |
| 3:30pm - 5:30pm | Strawberries/Chocolate promotion at the Freshuelva stand |
| In partnership with the specialist chocolate manufacturer, CEMOI, Freshuelva is holding a tasting session to sample chocolate-dipped strawberries on 4 and 5 May. |
| 3:30pm - 6:00pm | Sector BIO meeting ( VIP restaurant room) |
| 4:30pm - 6:00pm | "Association des producteurs de fruits et légumes de l'Aude" meeting |
| 6:15pm - 7:00pm | Pêches et Nectarines de France press conference for the launch of the summer campaign (Conference room) |
Thursday 5th May 2011
| 9:00am-3:30pm | CRENO meeting - Wholesale fresh fruit and vegetable group (Loge Artiste room) |
| 12:00-2:00pm | LUNCH " Signes Officiels de Qualité du Roussillon " (Stand D36N) |
| Les Signes Officiels de Qualité du Roussillon accueilleront le chef Gilles BASCOU du restaurant "les loges du jardin d'aymeric" de l'association les toques blanches qui réalisera des préparations à base d'artichaut du Roussillon (démarche IGP en cours) , de pomme de terre primeur Béa du Roussillon AOC et d'huile d'olive du Roussillon (démarche AOC en cours). Sur le stand seront représentés les syndicats porteurs de ces démarches avec en plus le syndicat qui porte le dossier Abricots Rouge du Roussillon (démarche AOC en cours). Ce stand est réalisé avec le soutien de la chambre d'agriculture du Roussillon, d'agroémergences pole qualité et du conseil général des Pyrénéees-Orientales. |
| 12:30-2:00pm | LUNCH hosted by "Syndicat Mixte MP² (A multi-modal and multi-site platform) / SAINT-CHARLES EXPORT |
| This buffet will be open to everyone and will comprise various verrines and tapas on the theme of strawberries, the featured product at the 2011 event. |
| 1:30-2:00pm | Presentation of the promotion programme "Abricot de France 2011" |
| Led by Vincent FAUCIER sur l'Agora Podium TV |
| 3:00pm | Press conference SAVEURS DES CLOS - Espace Presse/VIP stand A49 |
| 3:30pm-5:30pm | AREFLH meeting (Conference room) |
| 3.30 pm Welcome by M. Jean-Jacques VIDAL, President of the Euro-Mediterranean Commission of the AREFLH 3.40 pm Presentation of the issues and perspectives by Fabrice VERDIER, President of the AREFLH 3.50 pm The stakes on the agricultural water in the Mediterranean and more particularly in the fruits and vegetables sectors 4.15 pm Round table: The concrete answers to the requirement of a thrifty use of the resource in water, and the preservation of a quality and sustainable production Jean-Louis JOSEPH, vice-president of the Regional Council PACA : modernisation of the infrastructures Paco DEL AMOR : The management of the demand, a model of collective organization in Spain : the campo de Mula in Murcia M. HANDANE : the water saving policies in Tunisia M. Michel PONTIER, French irrigation association : the savings of water in the French fruit and vegetable sector M. Aboudaker BELKOURA, President of the FEDAM Morocco, the management of water shortage in Morocco M. Hillel BENTIFOUR, tree farmer, president of the APAM, Algeria : the networks of irrigation in Algeria Debate with the group 5.15 pm Conclusions and definition of a map for an exchange of experiences and practices within the framework of a common program 5.30 pm End of the workshop Coordinator: Pierre Lalanne, Agricultural Chamber of the Gard region. |
| 3:30pm-5:30pm | Fruit & Vegetable Federation meeting (Vip restaurant room) |
| 3:30pm-5:30pm | Strawberries/Chocolate promotion at the Freshuelva stand |
| In partnership with the specialist chocolate manufacturer, CEMOI, Freshuelva is holding a tasting session to sample chocolate-dipped strawberries on 4 and 5 May. |
| 6:45pm-7:30pm | EuroMediterranean Medfel cocktail (Podium TV) |
Friday 6th May 2011
| 9:00am-10:30am | AREFLH meeting - Assembly of European Fruit and Vegetable Growing and Horticultural Regions (Conference room) |
| 1:00pm-3:00pm | Pêches et Nectarines de France meeting (Conference room) |
